Senior Product Manager
Unified Practice (BU in Fullsteam)
www.unifiedpractice.com
Unified Practice is a B2B2C healthcare SaaS provider of Electronic Health Record (EHR) and practice management software. Managed the product portfolio across a multi-application, HIPAA-compliant ecosystem spanning web, native iPad clinical charting, and mobile scheduling platforms. Promoted from a tactical PM to a strategic Senior PM after 3 years.
- Led product ops transformation, shifting the organization to a data-driven, outcome-based product management.
- Own end-to-end product strategy and roadmap, aligning leadership goals with outcome-driven execution.
- Secured leadership approval for a $1.1M capital investment case by synthesizing market research, competitive analysis, and direct customers feedback to validate projected ROI.
- Spearheaded business and technical discovery for an AI-first charting engine; identified feature sets and evaluated RAG/RAGAS frameworks for architectural definition while modeling ROI for leadership's investment evaluation.
- Built rapid prototypes through Vibe Coding (Claude Code) to drive user validation and accelerate engineering delivery.
- Cut time-to-market by more than 80% by establishing a buy-vs-build decision framework; launched 10 HIPAA-compliant integrations (telehealth, payments, digital pharmacies, insurance clearinghouse, email & text marketing etc.).
- Scaled payment processing to $6M+/month by integrating parent-company card processing services.
- Propelled a 75% adoption rate for a new iPad charting module by mapping the specific clinical workflows of TCM practitioners. Successfully migrated the user base from legacy web systems to a mobile-first native interface.
- Implemented impact-driven prioritization (RICE) to maximize value delivery from resource-constrained engineering.
- Established and maintained a multi-segment Customer Advisory Board (CAB) to secure comprehensive feedback, serving as a primary validation engine for new features during both pre-development discovery and beta phases.
- Aligned Business, Engineering, Support, Success, Sales, and Marketing disparate departmental competing priorities around a single cross-functional roadmap.